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“Our owners urge us to serve together. That’s at the heart of why we are successful. ”And Defenders isn’t bashful about trumpeting its offerings and virtues. The company, Boyce said, has “an unlimited advertising budget for programs that work. I realize that’s highly unusual not to set a limit on marketing, but that gets back to our testing. ”About half of Defenders’ advertising spend goes to digital and half to traditional media, he said. He declined to say how much Defenders has spent in recent years, only calling it “multi of multi millions of dollars. ”“You would be surprised by the number,” he said. “It’s very significant. ”•Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998.

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When the program completes, pour into bowls and garnish with extra steamed broccoli florets and bit of grated cheese. For a heartier meal, chop and add grilled chicken chunks. Serve with crusty bread and a salad for a complete dinner. For example, redwood is the material of choice for green minded homeowners when building a deck. Natural and organic, redwood is sustainable, removes carbon from the atmosphere and is recyclable, whereas materials such as man made plastic composites are not. Redwood grows in one of the world’s healthiest forest systems, and redwood lumber is carbon negative, which means that redwood removes more carbon from the atmosphere than it takes to produce.